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HOLA!

Rafael is a designer based in Tallahassee, FL. He has been making things for the Web for over 20 years and has a passion for good design. He is equally comfortable designing interfaces and building them out with his strong back-end skillset.

A long road

I'm a hybrid (not electric, yet) UX and UI designer, with more than 20 years of experience designing digital products for a variety of clients, from mom-and-pop businesses to Fortune 500 companies and their users. I am passionate about those products being functional and intuitive. Other areas of expertise are corporate identity creation, branding materials, logo design, and illustration.

  • Senior UI/UX Designer
    Homes.com (2010 - 2022)
  • Interactive Creative Director
    Lopez Negrette Comm. (2007 - 20210)
  • Web Designer and Developer
    Homes.com (2004 - 2007)
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Visual Design and Programming

I love developing design systems because they are so essential to success. Also, I enjoy collaborating with my team on prototypes for different purposes, such as A/B testing or UX research.

Passionate about Design Systems and Prototyping

I am convinced that when properly implemented, a DS (design system) can bring many benefits to a design team. When starting a new DS, it's important to account for the scale and replicability of the project, as well as resources and time availability. The right approach and the right tools will allow a gratifying prototyping process.

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